Your Action Plan

Each month as you work on your audit, you will find yourself naturally organizing your spreadsheet by adding missing fields and flagging important URLs. This is great because when you sort by month the relevant ones will come up! {squeal in delight}

Time Tip: We suggest picking the same day each month to work on your audit and editorial calendar. An example would be the first Tuesday or the 5th of every month. Either way it’s a great system to add into your current business operations.

What is an Action Plan?

On your audit results page, we hooked you up with a 3 month action plan broken down by month to add to your current strategies.

What is an action plan? It’s your current ‘month to amplify’ top priority posts, in order to amplify or update.

These are simply suggestions. No one knows your data better than you do! Here’s what it looks like.

Action Plan Example on Results Page

Our goal was to try to give you an ‘easy button’ by showing you how to use the audit each month.

How did we come up with your action plan?   

When you’re ready to update your posts, sort by ‘month to amplify’ for the current month and work on the ones you have time for.

Spreadsheet Tip: Document what you did at the end of each row in your audit under ‘date updated’.

How to create your own action plan each month.

In your audit spreadsheet

  • Filter the ‘Month to Amplify’ by only showing 1 month at a time. 
  • Choose the current month, check-mark the box. 
  • Sort ‘Priority’ a-z, or low to high
  • Sort ‘Search Volume’ z-a, or high to low
  • Look over the top 10 URLs and pick the ones you want.

If there are not any Priority 1-3, then sort Priority 4 to maximize your time:

  • Sort by ‘External Links’ z-a, or high to low
  • Look over the top 10 URLs and pick the ones you want.

We’ve got your back and show you how in the video.  Don’t overthink it as it’s really as easy as it looks.

How Do I Work On My Action Plan?

Look at your action plan on your results page. Pick the 1st URL listed and copy/paste it into your browser.

Decide if the suggested “to do” is going to work for your brand, your business, and your time.   {knuckle bumps} If it’s a yes, follow the Priority # tips and do the keyword research. If not, no biggie, go to the next URL.

Our goal is to give you the URLs to work on and amplify in the proper order. What you do with those URL are completely up to you. {high fives!}

You’re an expert in your field and you’ve got this!

What Issues I Might Encounter?

Auto-Populated Fields: Since we auto-populated the ‘month to amplify’ and categories, you might not prefer what we’ve chosen for you. It’s no biggie just change them.

The original version of the audit had all those fiends blank which created a lot more work for our clients. {see before and after}

Broken URLs: We used publicly indexed data so you can see what the search engines are seeing to strategize accordingly. If some of the URLs listed are broken or no longer exist simply disregard.

A broken or deleted URL can mean the backlinks, shares, and associated data which made that URL important is no longer relevant. So it’s best to move on.

I’m sure over time those URLs will be removed from cache and won’t show up when you order your next audit. {wink}

If you have specific questions, be sure to check out our frequently asked questions page.

A Business State of Mind:

We love the quote ” When you know better, you do better.” So with that in mind, you know your readers, niche, brand, and business better than anyone.

We know how to do the reconnaissance to prepare your audit. We’re data nerds! It’s up to you to decide the best way to implement it. Which is why you’ll receive a lot of good strategies to get you thinking. However at the end of the day, always do what works best for your reader, your business, and your time.   {knuckle bumps}

To give you some context, this is what we believe:

  • Updating old content is should not replace creating new content.
  • Your content audit is meant to compliment {add to} your current marketing strategies.
  • Ignoring lessons you have already learned is not wise.
  • Keep doing what is working for you!
  • Content strategy can be used for blogs, social engagement, product development, workshops, reader demographic analysis, and so much more. We hope you’ll think outside the box.

This is what we hope you’ll keep in mind as you create your action plan.

~ Reconalist Team