To Do List

Each month you’ll quickly add “month to amplify” and category for URLs with those missing fields. So when you sort by month the relevant ones will come up!

When you’re ready to update your posts, sort by ‘month to amplify’ for the current month and work on the ones you can. As always do what works best for your brand, your business, and your time.   {knuckle bumps}

If you want to learn more about our auto populated data check out this cute video.

You may have already seen this video, but here’s a quick overview of how to create your action plan for the month.

1. Add Month and Category

Organize your spreadsheet by adding the “month” and “category” or topic. Simplify the process by focusing on one priority, a specific month, or one topic at a time.

For example, you can:

  • Priority: Add all of Priority #1 for a month, and then the next month all of Priority #2.
  • Topic: You can do all “back to school” topic by doing “control F” for PC and search “school”.
  • Month: Search for “December” to find Christmas or December listed posts.

Do whatever works for your personality, your time, and your skill level. Don’t over think it. {wink}

What Month Do I Pick? Find what month it’s relevant on Google Trend or Pinterest Trends. Add the ‘month to amplify’ 1 to 2 months before it trends.

How to add Month to Amplify

Assign a “month to amplify” for each post. The month to amplify should be 2 months before the user will need that content. For instance, if it’s on Father’s Day in June {6} then the month to amplify should be April {4}.

This way you only have to make the decision once and you no longer have to think ahead on what’s coming up next. Everything you need to amplify or fix for that month is in one place easily sorted.

Adding the “month to amplify” might feel too time consuming or not important. However, it is! So find the system that works for you so you can get the most out of your audit, quickly and efficiently.


Need more clarification on categories or topics? Here you go.

Assign a “category” or topic for each post. Identify repetitive topics and add those to the “category” or topic column so you can sort by that topic to find trends, series and roundup post options.

The “category” column has a different purpose than how you use it on your site. {watch video} Use this column using terms that you commonly use so you can quickly sort common topics and interests for you and your team. Feel free to add sub-category options!

2. Sort by Month

Time saving tips for month and category

Here’s where you start updating only the posts you need. First, sort your spreadsheet by “month to amplify” so you’re ONLY working on the posts assigned to that month and in their priority order.

For example, if it is June {6} then you will only work on posts assigned to June {6}. Yep, it is that easy. Instead of feeling like you have 300+ posts to work on… in reality you only have a handful. {high fives}

3.  Identify Important Posts

As you work with the spreadsheet, identify URLs that are:

  • lead magnets
  • income generators
  • important to your site
  • most popular posts

You’ll want to flag each of those important posts by changing them to an odd number like Priority # 3.1 that so you know you manually changed it. {see tip and image below}

YOU know your data best.  For instance, there could be a rock star post in Priority #7 that you need to make sure you amplify and keep track of.  So might as well do that right off the bat.

Um… Laurie. Why would their be a rock star post in Priority #7? Well, because this audit is prioritized according to potential to rank higher. If you want to know what’s already ranking then sort the rank column lowest to highest.

You can find your highest pageview post in Google Analytics, but I’m sure as you’re browsing the spreadsheet they will pop out at you.  Simply change them as you see them.

Spreadsheet Tip: You can even change the “Definitions” tab by adding rows and updating the key to what works best for you.

4.  Refresh Your SEO Basics

If needed, we’ve provided a few resources for you to brush-up on SEO basics throughout the priorities but here are some handy quick links.  Please note, it’s best to do this before you jump into altering an existing post.  {wink}

Our biggest tip here is not to follow the SEO trends for Priority 1-3 posts and stick with tried and true “white hat” formats that stand the test of time. We suggest testing out trendy and unique strategies on Priority #9-13.

Great job! You have the foundation you need to get to work or continue on for more detailed information regarding each priority.

Next up, we tackle each Priority!