SERP Featured Snippet

The SERP column in your spreadsheet lists your URLs which have a SERP featured snippet. 

To Do:  The corresponding priority # to-do, as listed in your audit.

What is SERP?

A SERP feature is any result on a Google Search Engine Results Page {SERP} that is not a traditional organic result.  {example screenshot below}

A featured snippet {or answer box} is a summarized answer to the user’s search query that typically appears at the top of the search results.

About SERP Featured Snippet

How Do I View My SERP on Google?

To see what the SERP looks like, go to your “all data” tab in your spreadsheet and sort the “SERP” column, z-a.  This will give you a list of all your SERP featured snippets with their corresponding keyword and URL.

Remember the featured snippet is associated with the keyword. To see what the SERP looks like, simply copy/paste that keyword into Google to see the search result.

Why Didn’t You Add the SERP Keyword to my Audit?

It would be confusing.  The goal is to have only 1 URL per 1 keyword on the Editorial Calendar in your audit spreadsheet. Therefore adding the SERP keyword in addition would defeat the main purpose.  No worries.  That’s why we gave you all your indexed data.  {knuckle bumps}