One strategy for identifying better keywords … check out the competition! The BIG competition. For these purposes, you want to look for the “big-guys” … those companies putting real money into their SEO — they’ve done the research. Not your fellow bloggers … we want to look at the “big boys” putting a lot of time and resources into their keyword research.
In Becky’s example, we’re looking at parenting sites – examples of big players are Parents.com and BabyCenter.com, but every niche has their big players, so use those that make the most sense for you.
Use SEMRush and see what keywords they have in common, those are your”sweet spot” keywords.