FAQ: Frequently Asked Questions

We’ve added some additional content from questions that I have received from clients. Some of this has already been touched on in the other bonus content and some of it is brand new tips and tricks.

Keep in mind, we offer a lot of strategies to get you thinking about the basics and beyond current trends.  It’s designed to get you thinking!  Which can make it easy to get lost in the details and debate suggested strategies.

We encourage you to do what’s best for your business, your brand, and your time. {wink} Always consider your specific topics, user experience, brand messaging and do what you feel is best for your business.

The following questions are regarding the logistics of the content audit spreadsheet. We cover additional details of the spreadsheet throughout the priority and bonus content as well.

1. About the Spreadsheet

Why do I need to add the month to amplify?

In your “Editorial Calendar” tab, you can add a number in the “Month to Amplify” column (we suggest using 1-12, but Jan, Feb, Mar, etc. works, too).

“Month to Amplify” should be two months before your readers need the content. For example, a post related to Thanksgiving would need to be amplified in September (not November, or you’ll miss the opportunity). 

Sort by the “Month to Amplify” column, and you know exactly which posts you’ve decided to work on that month. That’s it! No more and no less.

Bye, bye pressure, guilt, and stress. {see ya, wouldn’t want to be ya!}

To date, TipJunkie.com has 23,000 published posts. {holy moly!} Which is why I built this content audit, so I only focus on what will make me money that month. This audit took a task that seemed completely unobtainable to a system that’s not only sustainable but profitable, too! I have saved thousands of dollars on labor and busy work for employees and VA’s.

How do I only focus the current month’s posts?

Insider tricks on how to reduce the overwhelm!

After you add the monthly to amplify and the topic {or category} you can quickly sort your posts by month so you only amply and fix those specific posts. All the others can wait.

This way you go from having 230 post to fix to looking at JANUARY and now you only have 4 posts to fix and amplify.

**Sorry, my audio got cut off. Good thing you’re not paying for my video skillz. Geeze Louise!

How do I know what my posts rank?

If you’re wondering “How do I know what I rank now?” simply look on your spreadsheet in the first tab called “Editorial Calendar” and find the column that says “Post Rank”. This will show you the current rank with the date the data was recorded.

What difficulty range should I use?

Q: Do you have a sense of the “difficulty” range I should be aiming for when choosing keywords?

A: Great question!! I love working with smart people. If you already rank for it then the difficulty is irrelevant.

However, if it’s a brand new topic for you then anything under 75 should be easy. If it’s a new keyword but you have some authority on the topic {or category} then anything under an 86 should be easy.

Granted this is just a starting point and please go with your gut and experience. Keep in mind these number change all the time, they are Adsense numbers and not concrete. Since we’re in it for the long haul, if it’s something I’m passionate about ~ I write about it anyway!

How can I find series and roundup content?


Insider tricks on how to use the topic {or category} column

Let’s use the word “topic” instead of category for this column. The purpose is to sort common data all at once. Therefore your “topics” need to be consistent. Don’t get too specific. Use this data to figure out what types of posts to write and on which topics.

  • Roundup posts {of your own content}
  • Series posts

It’s also a great way to see your topics all in one place so you can find out what’s missing! This is usually where the money posts are. So the goal is to find those obscure but super relevant posts your readers want to know about, that have high search volume, but people aren’t writing about. This is one of the easiest way to bring in big traffic. Then if you 10x the content and make it incredible then it becomes one of your top 10 posts for years to come.

On the flip side of that… you will also see what topics you have written too much of. Are those posts too generic? Could you reshuffle the content a bit to create 4 really amazing posts instead of 10 general ones? Could you repupose them into a series and take your reader on a learning journey that’s easier to consume? Then could you use the extra posts as affiliate posts or add them to your marketing funnels? Just some thoughts to keep in mind.

2. About the Content to Create TAB

Q: Under the “Content to Create” tab, there is a general topic of “chicken recipes” that includes seafood, cookies, pork, beef….why are these all under the chicken topic?

A: I explain this in the “content to create” tab in the foundation videos. It’s simply a data dump from Google AdWords.

That tab is NOT to be taken as concrete keywords nor SEO research. This data is…

  • a brainstorm of general topics
  • running list of things that might interest you
  • a list of things you might not have thought about yet
  • sort by month = what to write about and add to your editorial calendar
  • sort by search volume = potential traffic
  • sort by category = to compare what you have and have NOT written about yet {fill in those gaps for your readers journey}

It’s simply to show you an easier way to track your topic ideas so they are all in one place, can be sorted, so you can make your decisions faster!

  • sort by month = what to write about and add to your editorial calendar
  • sort by search volume = potential traffic
  • sort by category = to compare what you have and have NOT written about yet {fill in those gaps for your readers journey}

You can change anything you want and organize that tab any way you want.

3. About the Priorities

Why Are There So Many Priority Numbers?

In a nutshell, to save you time. {wink} This way you only focus on what should bring you results and when.

Don’t look at it as so much “to do”. It is not necessary to update or amplify every post in your audit or even every priority. We’ve sifted through it all for you. {high fives}

Why Don’t I Have Every Priority Number?

If you are concerned that you do not have every single priority number available, don’t be. This is not something that you should be concerned with as many factors have been combined and every site is unique.

The audit works on it’s own algorithm and organizes data just like search engines. However, you can use the priority numbers to see possible ways to level up. For example:

  • If you don’t have any Priority #2 and Priority #4 then adding a strategy to get backlinks would be a good use of your time.
  • If you have few Priority #6 and Priority #7 then learning how to pick higher volume keywords would be a good idea.
  • If you have few Priority #1 then focusing on rank, SERP, and showing up in Google Answers would be a good strategy.

Do I have to do Priority #1 First?

Q: Does Priority #1 mean I have to do those things first? Or are the priorities just grouped to include similar items?

A: Both. Priorities are grouped to similar actions “to do”. The priority is also ranked according to what has the highest potential to rank higher. However, it’s your data and you can do whatever you want in whatever order you want.

Why is my highest traffic post in a lower priority?

Q: I was surprised to see my <<insert post name here>> post under Priority #5. It has a search volume of 9.9K. I consider that a decent search volume and the most relevant keyword to use. Am I missing something? What is the better keyword you had in mind?

A: Keep in mind the priorities ONLY focus on what has the best POTENTIAL to rank higher. This audit is NOT a ranking of the quality of your content. It is also not a ranking of your SEO skills. {pinky swear}

For instance, I found a bunch of my money-posts in rank #4.  I simply changed them to 4.1 priority so I could track them separately. These are the posts that are hidden from my competitors but I dominate that entire topic on all keywords ~ so collectively I make a ton of money on these little keywords.

I also discovered in my Priority #5 that some of those keywords were the best option and bring me great traffic.  So I changed them to Priority 3.1 ~ to indicate that I’ve already done my keyword research and this is an important post to me or a post that brings me money.

Feel free to change anything you want at any time and I want you to!  Add or change the definitions in the spreadsheet key accordingly.
My hope is that this is just a starting point to a killer editorial calendar that you fix once and use year after year for the next decade! 

What is the previous position date?

Q: The “Previous Position” refers to what time frame/date?

A: I don’t have access to that information. I included as a bonus to you and so I could calculate the dropped rank priorities.

Laurie and Becky talk about manually changing post numbers.

What do I do when I’m done with a Priority #?

Q: What do I do when I’m done with Priority #3 and #4?

A: Are you asking, when you’re all done with your Priority 3 & 4’s, do you add other posts to priority #3 or #4?

Yes and No. When you’re done updating and amplifying Priority #3 then you should go onto Priority #4, then to Priority #5, and so on.

However, when you find important posts in Priority #4-13 that are “money” posts or important to the site then you should absolutely manually change the priority # to 3.1, etc.

I talk more about this in your To Do List under #3 identify your important posts.

4. When do I update a post vs re-publish?

  • Republish = when you’ve changed over 30% of post or make it great for reader intent.
  • Update = if you make small changes like internal links.

This is the guideline that we use. We have found that re-publishing or updating a post too often can hurt a post rank. But track it for yourself to see what works for you.

Indexing Tip:  The number of Internal links matter.  There shouldn’t be a few posts with hundreds of internal links and most of your posts with zero. 

When my middle son was 6 he looked at me and asked, “Mom if I don’t tell Santa what I want will he still give it to me?”  Of course, my reply was a frustrated “no”.  I had no idea what the kid wanted and needed him to tell Santa so I could give it to him.  Google is the same way… yes, Google is just like Santa.  {giggle}  If you have posts which have ZERO internal links to them… then Google assumes you don’t think the post is important and so neither does Google. 

6. How Do I Find My Competitions Keywords?

How Do I Find Magazine and Top Sites Keywords?

One strategy for identifying better keywords … check out the competition! The BIG competition.

For this purpose, you want to look for the “big-guys” … those companies and magazines putting real money into their SEO cuz they’ve already done and paid for the research.

In Becky’s example, we’re looking at parenting sites – examples of big players are Parents.com and BabyCenter.com, but every niche has their own big players, so use those that make the most sense for you.

Use SEMRush and see what keywords they have in common, those are the “sweet spot” keywords that are easier to rank for.

7. Do you have case studies?

Q: Have you had audit clients who have implemented your recommendations share their results with you?

A: Yep! The consensus is that they are extremely happy. Thank heaven.

Especially those with teams and those who are ready to level up their business using old content, funnels, and adding in marketing and branding type posts to increase their influence and reach.

We have had some overwhelmed but those clients were intimidated by the spreadsheet. Which is why we offer a pdf in a word doc form to walk those clients through the process in a format they are most comfortable.

We get stories all the time but they don’t have screenshots or ways to “prove” their results. The audit is meant to elevate your site as a whole. Increasing rank for one post a little can actually boost another in the same topic substantially without even updating it. When done correctly, it can all work together like it’s own ecosystem. It’s always amazing to me how it’s the small and consistent actions that get the best results.

We’ve been trying to figure out a way to build case studies. But with all the variables and constant changes in algorithms ~ it’s tough to prove what was the audit. We also can’t build case studies unless people document what they do and report it. Which is too much to ask.

This is one of the reasons why the price is so low and called an “audit”. We organize your data and give you suggestions on what to do. However, in the end, it’s up to each client to take action. Some overdo it while others don’t do it at all. {snicker}

Over time we’re hoping to build more algorithms and possibly an accountability community which will make it easier to track and report. But that’s in the future. We have so many exciting plans. ☺️ We sincerely want to help women build a money-generating editorial calendar that they use every day. So they can focus on what they do best.