Frequently Asked Questions

You've got questions?  Of course you do.  Here are some of our most frequently asked questions and their resolution. 

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What is a content audit?

The Reconalist Content Audit is a detailed report of your published content, ranked in priority order to increase in the ranks.

We will perform a detailed, deep dive into your site content – from the outside-in. We analyze your existing content. We strongly believe that you can get more from what you already have, and net positive results pretty fast.

We take an “outside-in” view. We don’t ask for any analytics information or credentials. Our unique algorithm and and Laurie’s hands-on analysis of your content-focused data, will uncover insights that are unlikely to show up in tools like Google Analytics.

Our reporting is not an SEO site audit which includes a lot of technical jargon that you have to hire a programmer to fix. Our focus on your published content.

Work smarter with your purchase the content audit today.

How will it help me?

We Will Save You Time!  Really.  We take an outside-in, content-focused approach that will empower you to make meaningful changes NOW.

  • Do you spend hours pouring over your analytics trying to determine what changes to make?
  • Are tired of paying SEMrush to find “low hanging fruit”?
  • Do you want someone to just tell you which posts you should fix?

If so, then this is the product for you.  We can do that and a lot more! 

We Will Save You Money!  Time is money, honey.  You'll receive a detailed editorial calendar for your published content, in a format you can start using immediately. Every analyzed URL is assigned a priority and recommended changes.

  • Are you tired of guessing what topics to focus on?
  • Do you wish someone would just tell you what content to update?
  • Do you dream of a master editorial calendar designed to increase pageviews?

Stop guessing and purchase the content audit today.

Will you need my logins?

Need My Logins?   Nope. We purposely do not request your Google Analytics login, website login, or other secure data.

We take an “outside-in” view. We don’t ask for any analytics information or credentials. Our unique algorithm and and Laurie’s hands-on analysis of your content-focused data, will uncover insights that are unlikely to show up in tools like Google Analytics.

What Data Do You Use? Your content audit is created by combining search engine data with several other public sources to give you a better understanding of how your site is performing from a search engine’s perspective. You already have Google Analytics for free so you don't need to pay us for those statistics.

Our own algorithm! We created our own algorithm for an algorithm. Yep we have combined Google confirmed, what experts think, and our own 12 years of experience having high traffic sites and created our own algorithm which prioritizes opportunities for growth.

Testimonials? Wondering what people are saying about the content audit?  They love it!  But don’t take our word for it, here are our raving reviews.

Buy your data-driven strategy and purchase the content audit here.

What it is not

It's important to also know what the content audit is Not. We believe in setting up exceptions to insure our mutual success because we really want you to love our product as much as we do. {giggle}

  • Our reporting is not an SEO site audit which includes a lot of technical jargon that you have to hire a programmer to fix.
  • We do not report on site speed, canonical issues, sitemap structure, plugins, amp, or meta data.
  • Our audit is only for the published content on your site.

Please note, the results do not take into account page views or sessions as you already have this data via your Google Analytics, for free. Lastly, personal consultations are not included in this price.

Can I go it at my own pace?

Of course!  You can do as much or as little as you want.

We'll give you our suggestions what to do for each month, but it's your business and you should always do what works best for your time and goals.

BASIC versus ADVANCED content audit?

What is the difference between BASIC and ADVANCED content audit?

Currently, there are two versions of the content audit, basic audit and advanced audit.

The ADVANCED content audit has more custom fields, according to your niche and when applicable:

  • trend month(s) for every URL
  • editorial dates for Holidays
  • editorial dates for Events and Occasions
  • category, sub-category, and sub-sub-categories
  • evergreen

Including custom fields for topic gap categories:

  • person, age, grade, milestone
  • printable, gift
  • skill set, fabric, material, theme
  • cuisine, course, ingredient

Do I need the advanced audit?

No. The basic audit is for those who only what to know what posts to update and when to increase their traffic. 

Yes.  The advanced audit is for those who want a content strategy with a next-level editorial calendar, topic gap category list, repurpose content in different ways, know ALL trending months for each URL, and to create a social media amplification calendar which features each URL multiple times.

For more details about the differences click here.

What's the purpose of the content audit?

What's the purpose of the content audit?  

In a nutshell, the content audit will show you the least amount of work with the highest return! {squeal in delight}

The content audit prioritizes your old content {publically indexed} in order of what to fix, why, and when. 

Intel to Rise in the Ranks! Find your hidden traffic with one powerful tool... that's easy to use

You will be surprised by your results… and you’re supposed to. You already know what’s in your Google Analytics and SEMrush database.

What DON’T you know?

This is what you paid us to find out. What are the 20% of posts which have the highest potential to grow, your hidden traffic

What is the audit exactly?

Your content prioritization audit is a list of your publically indexed content ranked in priority order to fix. In other words, the URLs with the best potential for growth. 

Have you done SEO strategies in the past and feel like they have not worked? If so, consider that maybe you didn’t pick the wrong keyword but the wrong post.

That's what makes this content audit so unique.

Work smarter with your purchase the content audit today.

How long will the course take to complete?

Q:  How long will the course take to complete?

A: Four Weeks.

The course will open one lesson a week on a four-week schedule. The exception is Lesson #1 and Lesson #2 which will automatically be open so you can dive in.

We have found what typically works best for our clients, is scheduling the same day and time to complete a lesson, each week. However, do what's best for your learning style.

How long will the course take to complete?  four weeks

Timing for the course really depends on your personality, skill set, and drive.  Feel free to complete the Teachable lessons at your own pace.  

Here’s a suggested course timeline:

Week 1: Lesson 1 and Lesson 2

Week 2: Lesson 3

Week 3: Lesson 4 {your audit arrives!}

Week 4: Lesson 5 and Bonus

IMPORTANT:  It's best to complete Lessons 1-3 before trying to interpret your audit results in Lesson 4.

You will continue to have access to the course for 12 months, so you can come back to it at any time. Also feel free to repeat the lectures as many times as you'd like.

Work smarter with your purchase the content audit today.

Why is the content audit in such a unique format?

Q: Why did you create the content audit in such a unique format?

A: I've had a couple site audits done and they can be pages of technical information which takes a specialist to interpret. For me, it was heartbreaking to pay so much money and then feel like I couldn't fix the issues myself.

With those experiences in mind, I tried really hard to do the opposite! I hope you'll be pleasantly surprised when you realize that your content audit focuses on what's great about your URLs. They will be ranked in order of highest potential to grow.

Work smarter with your purchase the content audit today.

What's the difference between an SEO site audit and content prioritization audit?

Q: What's the difference between an SEO site audit and the content prioritization audit? I thought your content audit was an SEO audit, I'm confused.

A: Great question. As I mentioned above, an SEO site audit reports on the technical health of your site. It can evaluate your websites architecture, crawl budget, search experience, mobile response, internal link structure, on-site issues, etc. It's about the site! The content prioritization audit is about your content! The audit evaluates your topics and resulting data like external links, keywords, social shares, traffic %, etc. Then using that data, ranks your URLs in order of what to fix, why, and when.

Work smarter with your purchase the content audit today.

Will the audit include old content like reviews and giveaways?
Q:  Will the audit include my old content like reviews and giveaways?  I only want the audit to show me what fits into my current content.   I have so many bad review and giveaway posts (many with loads of comments because that is how people entered) and I didn't want to have them included in my current strategy.
 
A:  Yes, the content audit will include all of your publicly-indexed data.  I wish my algorithm had artificial intelligence to know what is a review versus which posts you consider currently relevant.  That would be epic!  
 
This is one of the reasons why the audit includes categories & custom fields, to help you quickly filter and organize your posts. Allowing you to focus on your priorities.
 
The content audit pulls all of your publicly-indexed data and then your URLs compete against each other for top spot.  The remaining prioritized URLs will be listed in order of what to fix and when.  These are the URLs which have something special about them and therefore have the highest potential to grow.
 
You can lightly update those old posts or completely revamp them anyway you feel is relevant. 

Don't wait, purchase the content audit here.

What You'll Receive

Content to Create61%
Master Editorial Calendar80%
Opportunities for Growth97%
Priority Order Algorithm100%

Testimonials

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